Seller Academy
Free training to grow your store
13 modules · 130 lessons · ~12 hours of practical, Pakistan-specific training on listings, photography, fulfilment, pricing and growth.
13
Modules
130
Lessons
12h
Of training
Free guides
68 lessons you can read right now — no account needed.
Start Selling Online in Pakistan6 lessons · Free guide to how to start an online business in Pakistan from home: who your buyer is, what builds trust, choosing a niche, your store and delivery.Write Product Listings That Sell7 lessons · Free product listing guide: how to write product titles buyers search for, descriptions that answer every doubt, keywords, pricing and FAQs that pre-sell.Product Photography With Your Phone10 lessons · Free guide to product photography at home with your mobile phone: natural light, Rs 0 backgrounds, the 5-shot formula, settings, editing and tricky products.Packaging & Order Fulfilment5 lessons · Free guide to order fulfillment for small business: packaging ideas that earn 5-star reviews, damaged or delayed parcels, unboxing and a 10-step checklist.Grow & Market Your Small Business6 lessons · How to grow a small business online and market it: your first 10 sales, promotions that protect margin, honest reviews, brand, story and social proof.Business Planning & Scaling11 lessons · A simple small business plan and how to scale a small business: choosing a niche, managing risk, systems, your first helper, partnerships and a 12-month plan.Small Business Finance Basics5 lessons · Small business finance in plain words: margin vs markup, unit economics, fixed and variable costs, taxes and NTN, and a safety net for sellers in Pakistan.Bookkeeping & KPIs for Small Business11 lessons · Simple bookkeeping for small business owners: a 15-minute weekly habit, a chart of accounts, the best KPIs for small business, margins and conversion rate.Economics for Small Sellers7 lessons · Economics for small sellers in Pakistan: pricing power, economies of scale, inflation and margin, the rupee and sourcing, and buying psychology explained.
The curriculum
Every module, lesson by lesson. Lessons marked Free are open to everyone; the complete Academy is included with Growth and Pro stores.
How Ecommerce Works in PakistanFree5 minUnderstanding Your Buyer PersonaFree6 min
Building Trust as an Online Seller5 min
Trust Signals — What Buyers Check Before PayingFree5 minChoosing What to Sell — Finding Your NicheFree6 minSetting Up Your Store Profile RightFree5 minCOD vs Digital Payments in Pakistan5 min
Delivery Basics — The Courier RealityFree5 minThe 7 First-Month Mistakes (and How to Skip Them)6 min
Your 30-Day dapxop Launch Plan7 min
Get the complete Academy with Growth or Pro
Every lesson in every module, with progress tracking and new lessons as they are added, inside your seller dashboard.
Start selling on dapxop →